Press Kit
VP Production® is a Ukrainian audio agency that helps brands and games become instantly recognizable to their audience — even with eyes closed.
Our team turns sound into a powerful business tool. From the viral purring of a top Ukrainian mobile banking app to immersive indie game worlds, we craft signature audio that helps our clients leave a lasting mark on their audience’s minds and hearts.
Whose sound we amplify
Featured agency projects in game audio and audio branding:
Brands:
Games:
Media Kit
Logos
Screenshots
Photos of Founders
Subject Photos
What We Talk About
Audio Branding & Marketing
How sound shapes brand image and drives audience loyalty; why a jingle ≠ an audio brand, and how to build a system that actually works; UX sound design for apps.
Game Audio
The role of sound in game immersion; how music guides player emotions; the audio production pipeline for indie projects.
Business & Creativity
The realities of running a creative agency from Odesa during wartime; what it takes to pioneer a discipline; expanding a small Ukrainian niche business into the European market.
What We Craft
Audio Branding
Game Audio
Our Team
- Vlad Plotnikov co-founder, composer, and creative audio producer
- Ruslana Kruchek co-founder, brand manager, and creative director
- Oleksandr Falinski sound designer and composer
- Artem Baskoev sound designer and composer
- Appa The Dog happiness manager
Founders
Vlad Plotnikov
Vlad Plotnikov is the co-founder of the VP Production audio agency, a composer, and an audio producer who helps Ukrainian brands and game developers turn sound into a powerful business tool.
In his approach to both business and creative work, Vlad embraces stoic values, believing that the secret to success lies entirely in discipline and consistency.
Even when he's not working on the sound for commercial projects, he never strays far from his musical instruments, as he is also the frontman of the band TOTAL-EMPTY.
Ruslana Kruchek
Ruslana Kruchek is a co-founder, brand manager, and creative director of the Ukrainian audio agency VP Production, and an expert in sonic communications who builds bridges between creativity and business.
Ruslana has a deep understanding of the specifics of both the B2B sector in Ukraine and the European gamedev market, helping clients integrate sound at all levels of user interaction. She is an active participant and speaker at international conferences, where she promotes the culture of conscious audio branding.
Her approach to networking and partnerships is based on sincere communication, empathy, and the ability to build long-term relationships without typical sales pushing.
Featured In
While we are regular contributors to Ukrainian business and creative media (with 20+ published expert articles and case studies), we are also aiming to bring our insights to the international stage. Check out some of our features:
Audio Branding
Game Audio
- Popkulturist You Can’t Have Hans Zimmer for $50
- 80 Level 6 Things Indie Game Developers Want Audio Specialists to Know
- Game Developer 5 Tips for How to Provide Feedback to Audio Specialists
- The Sound Architect Interview with FoxTail Composer, Vlad Plotnikov