We are physically unable to ignore music, and its meanings are immediately absorbed into our subconscious, affecting our state and emotions and forming associations and memories.
Properly created music is much more than just a complement to the atmosphere of your product; it is an effective tool that fuels the audience’s interest and increases engagement and sales.
That’s why we believe that music for any commercial project should be created with all marketing aspects of the product in mind, not just based on creative intuition.
We compose soundtracks and create music for:
Over the past years, we have developed a clear and compelling cooperation scheme that makes the creative process fast, exciting, and, most importantly, predictable. It allows us to co-create with you a product that your audience will love and remember.
Below, we’ll explain the pipeline, which is typical for composing game soundtracks. Although it is very similar to the scheme of creating audio brands, we recommend that you go to the relevant page if you are interested in branded music.
We start each project with a virtual meeting, during which we gather basic information about your game and decide on a preliminary list of audio assets that we will need to create.
We also discuss how the work process will go, as we need to ensure that we are on the same wavelength regarding the overall vision of cooperation.
If you can’t share information about the project without an NDA, we will sign the necessary documents beforehand.
This stage is, without exaggeration, the most important in the entire project and, therefore, often the longest. Over the years of work, we learned that without proper preparation, nothing will work out (and there will be a lot of edits, lost time, and nerves).
Of course, the starting point is the brief, thanks to which we learn more details about your game, its main idea, audience, competitors, etc. Most importantly, we determine the emotions and associations that your future soundtrack should evoke.
Next, we conduct research to gather information about the audio codes and clichés of your genre, as well as the expectations and preferences of the target audience. Thanks to this, we primarily form an understanding of how the soundtrack will help you stand out from the crowd.
Having all the necessary information, we create a technical task and start forming the audio concept for your game. We also compile audio mood boards to show you the creative vector and establish a shared vision as early as possible.
After the listening party (the clients’ favourite part!), we jointly specify the project’s creative framework and finalize its audio concept.
Well, we’ve finally reached the point where we start working on the audio!
First, we create a few demos of the main musical theme (or an audio DNA, as we usually call it) — the basis of your game’s future sound. These demos embody the ideas of the audio concept in different ways and help us find the perfect formula for combining various elements that will work for your audience.
Next, we send the demos to you for feedback (after sharing a practical methodology for providing it!) to determine how accurately they capture the idea and atmosphere of your game. However, it’s the audience who always has the last word.
That’s why, if possible, we conduct testing on your players together with you, and, based on the results, decide on the final version of the main theme.
And then everything is super easy and quick. Based on the approved audio DNA, we create all the necessary audio adaptations (gameplay themes, trailer music, sound design, etc.).
After all the approvals, we send you the final files. You implement the tracks into your project and give us access to it so that we can make sure everything sounds right. It’s also a good idea to conduct playtests at this stage to check how players perceive the tracks.
If something goes wrong, we make a list of fixes and ensure you can adjust everything correctly.
When everything is ready and sounds good, we sign an acceptance certificate, and you send us the final part of the payment.
The minimum order is one minute. This means that if you need a 30-, 45-, or 52-second track, its cost will still equal the cost of one minute.
We experimented a lot with music pricing formats, gathered feedback from our partners and clients, and eventually came up with packages that combine music composing and sound design:
If the packages above don't fully meet your current needs, please get in touch with us, and together, we will determine the ideal audio formula for your project and help you with budgeting. 🙌
We recommend Vlad and VP Production as real professionals! Aside from being judges at the Indie Cup, their streams, and webinars for developers, these guys did an excellent job for us as they created a memorable audio brand for the Indie Cup! We confidently start a new direction of the Cup’s video content, not least thanks to the talent of the VP Production team. 💜
Fast work. High-quality standards. Respecting the technical task and offering even better solutions. I am happy with the cooperation and continue to work with them.
Vlad, on behalf of the whole team I want to thank you for your cool work! We were very pleased to cooperate with a person who is interested in each stage of the project from start to finish. Everything was cool from communication to the final result! We wish you the nicest customers and look forward to further cooperation.
The VP Production team created for us the music of our podcast and our collaboration was great! They helped us make our podcast much more professional providing us not only the sound but also useful support for our job.
Thank you, Vlad. It’s been a pleasure working with you. It has been a pleasant experience since we first met when you visited our office. 🙂Of course, not all ideas have been realized. But it happened only because of limitations on our side. VP Production did a great job with its part!
