Audio Branding
What happens when you combine audio and branding? (Yep, you guessed it!)
Audio branding is the process of creating and managing a system of music and sounds that conveys the essence of a brand at every touchpoint with its audience.
It is as fundamental a part of your positioning as your visual identity. Only here, instead of graphics, music, sound design, and voice do the work.
The truth is, even when you aren’t thinking about it, your brand is already communicating with its audience through sound. But are you managing it effectively?
You strictly adhere to your brand book, custom fonts, and colors, so why not do the same with sound? After all, it is a sonic identity that allows people to instantly recognize your brand — even before they look at the screen.
Building Your Sound
There’s no universal recipe for an audio brand: some businesses just need one spot-on app notification sound, while others need their own custom library of branded music.
That’s why you won’t find a “turnkey audio brand” package here (even though that would make our lives so much easier!). With every client, we dive deep into their actual business goals and assemble the exact set of elements that will actually work:
Brand audio strategy
Audio logo and jingles
Brand music and audio advertising
App sonic identity
Other audio communications
From Idea to Audio
Over the years, we’ve built a process that makes the creative journey fast, engaging, and above all, predictable. All of this is to ensure that together, we create a sound that truly works for your audience.
1. Getting to Know Each Other & Formalities
2. Pre-production (Research & Concept)
The most important and often the longest stage. We’ve learned for a fact: without solid preparation, things won’t work out (but there will be plenty of revisions, wasted time, and lost nerves).
- Brief & Analysis: We study your brand, audience, and competitors. We explore the sonic cliches of your niche to understand exactly how an audio brand will help you stand out.
- Audio Concept: We create a technical brief and put together audio mood boards to show you the creative vector.
- Listening Party: The most fun part of the collaboration for our clients! We listen to references together, set the creative boundaries, and finalize our shared vision.
3. Production (Creating Audio DNA & Assets)
Finally, we get straight to the sound:
- Audio DNA Demos: We create several options for the core of your sound. We send them over for your review (after introducing you to our effective feedback methodology!).
- Audience Testing: The final word always belongs to your clients. We test the demos on a real audience, and based on the test results, we approve the final Audio DNA.
- Adaptation & Style Guide: Based on the DNA, we create all the necessary assets (audio logo, brand tracks, etc.). And to ensure you know exactly how to use it all correctly, we put together a detailed Audio Style Guide.
4. Implementation & Polishing
5. Support
Creating Together 🫰
Kateryna German, Team Lead of Brand & SMM
Prom
Working with the VP Production team was a real pleasure. The whole process is clear, structured, and filled with sincere energy and professionalism. At some stages, when complex audio terminology became a challenge for me, Ruslana was always in touch, patiently and clearly explaining every nuance.
Anatoly Rogalskiy, ex-CMO
monobank
While developing notification sounds for monobank, the guys had the idea to record the cats’ purring so that the sounds were natural enough. In the process of preparation, the guys recorded themselves to test some ideas, in the end, we liked it so much that now 2 million users of monobank listen to the purring sounds of VP Production employees. 😀
Press Office, Main Unmanned Systems Department
SBGS "Phoenix"
It was an absolute pleasure working with a team committed to crafting a truly original sound that feels unlike anything else out there—an identity that would serve as the signature of our Quick Reaction Podcast, complementing it seamlessly without pulling focus away from the conversation. We appreciated their collaborative process: they never forced their own vision on us, listened closely to our input, and adapted flexibly to every production need that arose along the way.
Evgenia Usenok, Communication Manager
Reactive Post
On behalf of the team, thank you very much for your work! I see that the audio brand fits in with Reactive Post and that they are in tune. There are our emotions. The right associations are emerging. ☄️ We had a very good collaboration, and audio has become not just a random background but has strengthened our brand’s associations, completed its perception, and added an emotion that is only ours, reactive. You have felt our brand accurately and embodied it in audio.
Marina Bril, ex-CMO
MAUDAU
For effective communication of MAUDAU, as an online product that cannot be touched in real life, it is imperative to engage the other senses of our guests. That’s why we wanted MAUDAU to sound! Not just in any way, but consistently and correctly, broadcasting our values and character of the brand.
Ilona Bondar, ex-PO
PUMB Online
It’s rare to meet people from the outside who are so passionate and love what they do. What’s more, they begin to treat your product with the same love as you do. So I can tell you: if you’re thinking about the sounds in your product, you need to go to these guys even if you don’t understand much about it.
Igor Pospishnyi, Organizer
Indie Cup
We recommend Vlad and VP Production as real professionals! Aside from being judges at the Indie Cup, their streams, and webinars for developers, these guys did an excellent job for us as they created a memorable audio brand for the Indie Cup! We confidently start a new direction of the Cup’s video content, not least thanks to the talent of the VP Production team. 💜
Crafting Costs
Basic audio brand | $9800 | 3.5 months
- in-depth briefing;
- niche, competitors, and target audience analysis;
- technical task creation;
- audio concept development;
- audio DNA creation and testing;
- audio logo creation;
- brand track creation (in the form of «construction bricks»);
- audio style guide development.
Audio logo | $5900 | 2 months
- in-depth briefing;
- niche, competitors, and target audience analysis;
- audio concept development;
- audio DNA creation and testing;
- audio logo creation;
- audio style guide development.
Sonic identity for an app | $3800 | 2 months
- in-depth briefing;
- niche, competitors, and target audience analysis;
- technical task creation;
- audio concept development;
- audio DNA creation and testing;
- app sounds creation (up to 5);
- audio style guide development.
UX sound design for an app prototype | $250/sound | 1 month
- in-depth briefing;
- niche, competitors, and target audience analysis;
- technical task creation;
- audio concept development;
- app sounds creation.
YouTube/Podcast projects | $4000 | 2 months
- main branded track (two demos);
- audio logo;
- basic branded music library — adaptations of the main track;
- basic audio elements: intro, outro, cutaway.
As we've mentioned, there is no universal formula for an audio brand. That's why the packages above are more of a reference point to give you an idea of the budget.
Chances are, they don't 100% match your current needs, and that's totally fine! Drop us a line and we'll assemble your custom set of sonic elements and provide an exact quote for your project. 🙌
We help your product become an integral part of your audience's life. We help your product become an integral part of your audience's life.
From the very first sound.