«In today’s world, brands must now treat the sound with the same care and discipline as they do their graphic standards and visual brand-building. If you’re stuck in the visual-only branding world, you are competing with one hand tied behind your back.»
Audio branding is the process of creating and managing a system of music and sounds that conveys the essence of a brand at every touchpoint with its audience.
It is as fundamental a part of your positioning as your visual identity. Only here, instead of graphics, music, sound design, and voice do the work.
The truth is, even when you aren’t thinking about it, your brand is already communicating with its audience through sound. But are you managing it effectively?
You strictly adhere to your brand book, custom fonts, and colors, so why not do the same with sound? After all, it is a sonic identity that allows people to instantly recognize your brand — even before they look at the screen.
There’s no universal recipe for an audio brand: some businesses just need one spot-on app notification sound, while others need their own custom library of branded music.
That’s why you won’t find a “turnkey audio brand” package here (even though that would make our lives so much easier!). With every client, we dive deep into their actual business goals and assemble the exact set of elements that will actually work:
Over the years, we’ve built a process that makes the creative journey fast, engaging, and above all, predictable. All of this is to ensure that together, we create a sound that truly works for your audience.
The most important and often the longest stage. We’ve learned for a fact: without solid preparation, things won’t work out (but there will be plenty of revisions, wasted time, and lost nerves).
Finally, we get straight to the sound:
Working with the VP Production team was a real pleasure. The whole process is clear, structured, and filled with sincere energy and professionalism. At some stages, when complex audio terminology became a challenge for me, Ruslana was always in touch, patiently and clearly explaining every nuance.
While developing notification sounds for monobank, the guys had the idea to record the cats’ purring so that the sounds were natural enough. In the process of preparation, the guys recorded themselves to test some ideas, in the end, we liked it so much that now 2 million users of monobank listen to the purring sounds of VP Production employees. 😀
I had never worked on my project with anyone before. That’s why I was super nervous about collaborating with new creative professionals. But after several calls, I noticed that the VP Production team understands me and, most importantly, hears me and respects my needs.
On behalf of the team, thank you very much for your work! I see that the audio brand fits in with Reactive Post and that they are in tune. There are our emotions. The right associations are emerging. ☄️ We had a very good collaboration, and audio has become not just a random background but has strengthened our brand’s associations, completed its perception, and added an emotion that is only ours, reactive. You have felt our brand accurately and embodied it in audio.
For effective communication of MAUDAU, as an online product that cannot be touched in real life, it is imperative to engage the other senses of our guests. That’s why we wanted MAUDAU to sound! Not just in any way, but consistently and correctly, broadcasting our values and character of the brand.
It’s rare to meet people from the outside who are so passionate and love what they do. What’s more, they begin to treat your product with the same love as you do. So I can tell you: if you’re thinking about the sounds in your product, you need to go to these guys even if you don’t understand much about it.
We recommend Vlad and VP Production as real professionals! Aside from being judges at the Indie Cup, their streams, and webinars for developers, these guys did an excellent job for us as they created a memorable audio brand for the Indie Cup! We confidently start a new direction of the Cup’s video content, not least thanks to the talent of the VP Production team. 💜
As we've mentioned, there is no universal formula for an audio brand. That's why the packages above are more of a reference point to give you an idea of the budget.
Chances are, they don't 100% match your current needs, and that's totally fine! Drop us a line and we'll assemble your custom set of sonic elements and provide an exact quote for your project. 🙌
Got a project or just an idea? Don't hesitate to reach out. Whether you need advice, a free consultation, or just our rates — we're here to help. Let's get to know each other!
connect@vp-production.com
