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monobank

monobank

  • Category:
    • app,
    • brand
  • Service:
    • audio branding,
    • sound design
  • Work on the project:
    • Vlad Plotnikov,
    • Ruslana Kruchek,
    • Artem Baskoev

monobank is a product of a collaboration of the Universal Bank and the Fintech Band team, a progressive personal banking tool in the form of a mobile application. monobank positions itself as «the first bank in Ukraine without branches.»

In 2019, the number of monobank users exceeded 1.3 million, and the total amount of money they used was 112 billion hryvnias. Mono is an actively developing project with the most convenient mobile application on the market.

Sound concept

For this project, we created a sound identity for the application. It is one of the varieties of audio brand. In simpler words, system sounds. Specifically, for the first iteration, we’ve created notification sounds.

The main task of these sounds is to make monobank stand out even more and add recognition to it. They need to reflect the general spirit and, most importantly, make users love them.

We’ve started from the existing character of the application, a QR cat. It provided a great space for ideas.

It was clear that the sounds needed to be exclusively organic as the human brain is more susceptible to them. Such a choice could also be a perfect fit for the general concept of a user-friendly interface.

We conducted a series of experiments with the meowing and purring of a real cat, then added some sound effects like a cash register and wooden percussion instruments to them. Our main goal was to make notification sounds functional and at the same time, cozy-like. It seems that everything worked out. 🙂

Challenge

Making 1–2 seconds of sound recognizable is always tricky. But we will not lie, the most challenging part of this project was to make the cat meow on demand. For demos, we (!) even had to meow.

Purring turned out to be mu-u-uch easier to record.

Result

For the first iteration of the project, we’ve created five notification sounds:

  • refill
  • withdrawal
  • info notification from the bank
  • cashback selection
  • standard notification

You can listen to them below:

Space Invader

In March 2020, the monobank team added a secret game to their app. In it, a QR-cat flies on a rocket through space and bravely rescues cats astronauts and dodges asteroids and coronavirus.

We gladly returned to work with mono and created this game’s audio.

We needed to match the sound of the retro style game with the app’s sound because it is essentially the same product. That’s why there were a lot of discussions on the project.

To begin, Vlad and Artyom searched for the right balance, and then together with the mono team, we put that in a test.

As a result, although the game sounds like the old Dendy games, it still has references to the original monobank notification sounds — the saved astronauts are meowing quite familiar.

Fun fact: after the release, there was a bug in the game, and the sound couldn’t be turned off as the points wouldn’t be saved this way. We swear that we had nothing to do with that!

You can listen to what we’ve created below:

Customer’s testimonial

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